Frequently Asked

Questions

CHQ recognizes and understands that building and managing a successful website and digital footprint is not in the comfort zone of most contractors!  We commit to using each contractor's time effectively and efficiently. 

8 Week Onboarding Process broken down into 2 4-week sessions:

        Session 1: Website Production Onboarding - 4 Weeks 

        Session 2: Digital Brand Management Onboarding - 4 Weeks 

Each session, the contractor commits to 1 hour per week for 4 weeks:  

        1. 4 scripted ½ hour sessions scheduled at the same time/day each week for information intake.

        2. An additional ½ hour each week outside of meetings to track down accounts, files and the like.

While a website alone doesn’t guarantee leads, it’s a critical part of your overall online presence. A well-built contractor website helps you establish credibility, earn trust from local customers, and send strong authority signals to Google. Over time, this foundation supports your SEO efforts, making it easier to rank in search results when potential clients look for services like “AC repair near me” or “licensed plumber in [city].” It’s the first step toward building a steady stream of inbound interest.

4-8 weeks depending on what each contractor brings to the kick off meeting. Some have no content written and no images to use.  In these cases, it generally pushes to the 8 week timeframe.  With some content and organized accounts, this can progress much faster.

Yes. Blogging is one of the best ways to rank for long-tail keywords like “how often should I replace my air filter” or “best thermostat for Florida homes.” We write SEO-optimized blog posts each month that answer common customer questions, improve authority, and give Google new content to index—keeping your site fresh and relevant.

You will own the content that we help you create, access to all of the accounts we build together, the URLs of the website, any images that you provide, and rights to those images that we license.  The value of a website build is equivalent to the lead generation that is produced from the website.  And the search engine juice is tied to the content and URL structure.  With our No Hassles Guarantee, you will maintain control of everything that you have the rights to. 

Google recommends that websites load in under 3 seconds, especially on mobile devices. A slow-loading site frustrates users and hurts your rankings. We use high-performance hosting and image optimization to make sure your contractor site loads quickly and passes Google’s Core Web Vitals metrics for speed and usability.

Oh yes.  CHQ uses a modular website development platform which was built for mobile.  This mobile first approach takes advantage of responsive design techniques to ensure the right experience for a website visitor based on the device they use to access your website. 

Ideally, every website would have images that are specific to the contractor, their business, the branding on the trucks, and the local community.  For the Foundations Website build, CHQ will use whatever the contractor has, we will fill in with stock photography for the rest.  Our ideal scenario, we would set up a local photo shoot at your place of business with staff and trucks available. A half day photo shoot with editing usually costs several hundred dollars but not thousands.  

Most local contractors start seeing ranking improvements within 12 months, depending on competition and consistency. SEO is a long-term investment, not a quick fix—but our clients often see improvements within the first few months through on-page SEO, blog content, and Google Business Profile optimization. Again, we do not promise or gauarnetee leads or ranking. 

SEO helps you show up when people search for services you offer in your local area. Without SEO, your site might look great but never get found. We follow all of Google’s best practices—like optimizing page titles, adding schema, internal linking, and publishing location-targeted blogs—to help your contractor business rank higher and attract more local leads.

We use Invoca call tracking and AgencyAnalytics dashboards to give you a complete view of how your site is performing. Every call, form fill, and quote request can be tracked by source, and you get a live dashboard plus a monthly strategy call to review what’s working and what to improve.

We’re not a generic marketing agency—we're becoming the best in the world at helping smaller contractors build the foundation for long-term success. Contractor HQ focuses exclusively on home service providers like HVAC, plumbing, and roofing companies. Our pricing is about one-third of what other agencies charge, yet we deliver more value: monthly SEO content, weekly Google Business Profile updates, full-site optimization, real-time reporting, and live strategy calls. Most importantly, we're 100% U.S.-based, which ensures accurate communication, fast turnaround, and professional support that speaks your language.

As an official EGIA Contractor University partner, Contractor HQ offers preferred pricing and exclusive digital solutions tailored for HVAC and home service pros. EGIA members get access to discounted website packages (up to $4,500 in savings) along with proven strategies in website design, Google Business Profile optimization, SEO, and social media. Our U.S.-based team provides quarterly performance tracking, one-on-one coaching, and transparent reporting—so you’re never flying blind. This partnership helps smaller contractors gain the tools, insights, and support they need to grow profitably and sustainably.