Frequently Asked

Questions

Whatever you call it (digital marketing, online marketing, internet marketing, etc), it all amounts to the same thing.  The web is where consumers get their information, find services, and choose vendors to work with.  It all starts with a consistent display of your brand on your website, your local directories, social media profiles, and anything that has your brand associated with it.  After you get all of that set up, in proper order, and under your control, you can then invest in marketing/advertising through these digital channels that you have created.  Marketing activities like: writing blog posts, getting backlinks to your website, soliciting reviews by your customers, posting/engaging on social media, working with local directory websites are just as start.  After that, you can consider Pay Per Click marketing, Facebook advertising and post boosting, display marketing, retargeting, paid lead websites, and much more.  On top of that, you can drive off line marketing (print ads, door hangers, direct mail, tv, radio) to your digital platforms for conversion.  All of this is part of digital marketing.  These more advanced and paid marketting efforts should only be deployed once a great foundation has been created and tracking/metrics are in place. 

Over the years, Gary and Andrew have worked with HVAC, plumbing, and electrical contractors of all shapes and sizes. We also work with specializations such as Solar, Indoor Air Quality, Water Heaters, garage doors, windows/doors, appliances, new construction, remodelling, the works.  

We love startups!  All great contracting businesses have to start somewhere.  Our Foundations Membership Levels provide a high quality digital presence at a price point that even startup contractors can afford.  At just $3,600 per year and a minimum marketing budget of 3% of gross revenue, Foundations is a great value for contractors that are just opening your doors.  And for already established contractors, CHQ is able to secure and build upon existing online investments to ensure long term success, management by metrics, and massive increased in the value/appraisal of a website presence.

Our speciality is in the trades.  That is our expertise and we plan on focusing only on making contractors successful.  Our partner company, SWIM.systems is positioned to help all kinds of businesses to achieve their online goals and build a digital presence that adds value to their business. 

Members that join CHQ at either the Foundations level or at Foundations with SEO will then be eligible to add expanded online directories, reputation management, social media marketing, paid media, advanced SEO, chat services, service agreement programs, email marketing and the works.  

After creating a great foundation at either Membership Level, we have a series of Premium Services that you can add on as a la carte one time or recurring services.  Just book a Discovery Call and one of our CHQ coordinators will help you get the services you need.

Yes, we do!  Once a contractor meets all the Best Practices in the Foundations levels, we have advanced marketing services, add ons and other services to help grow the business in terms of lead gneration, customer communications, and operational support. 

Email is the electronic lifeblood of most organizations.  Ensuring that you have a secure and reliable email service is critcal to short and long term success.  Some contractors have an IT company or resource they use for email.  Some will use a paid service such as G-suite/gmail or other hosted email service.  CHQ will help vet and manage email services to ensure the contractor is being protected but we do not offer email hosting services directly.  We'll be happy to help you get set up on G-suite for example. 

As part of the Fouundations Membership, we will ensure that you have claimed your online properties at the top 5 social media channels.  We will ensure that your contact ifnormation, business information and imagery is consistent with your digital brand.  After that, we can offer social media support through our Premium Services.  

Yes!  We do offer the ability for a contractor to directly edit their own website for content changes (words and pictures).  However, we will also make most updates of the website for free just by submitting the changes to one of CHQ coordinators and we'll ensure that the updates are completed quickly and consistently with your online brand.

SEO (search engine optimization) is the holy grail of lead generation - generally speaking, organic leads from search engines are the lowest cost per lead (CPL) that residential contractors experience.  Earning Organic SEO traffic over time takes consistent and steady management of a brand's online presence - trust is built by slowly and steadily seeding the marketplace of the search engines with your brand - your voice, your appearance, your content and your adherence to best practices.  Ongoing SEO tells the search engines that a website is not only a safe place but is the place that their local website searchers will get the answers and help they are looking for.  This is a process that is measured in months and years, not days and weeks.  

As a contractor gets more advanced in their marketing approach, CHQ can provide additional Premium Services to help you meet your growth goals. If at any point, your needs exceeds the capabilities of CHQ, our sister company iMarket Solutions will be able to continue your growth to the next level.